Stephen Flanagan, Managing Partner
Stephen Flanagan is an employer brand consultant, who helps organisations attract and retain the best talent to continue their success and growth.
He has spent many years managing brands from a customer perspective and worked in advertising with iconic examples such as Vodafone, O2, PlayStation, Warner Music, Etihad, Coors Light, RTE and Tayto. During his eight years as Senior Marketing Manager for Hays, the largest specialist recruitment agency in the world, he managed a full rebrand for the Irish market.
After the initial months of working with Hays, Stephen noticed a shortcoming in the recruitment process. While HR and recruitment experts delivered reports highlighting skills shortages in various sectors, approximately 95% of companies were not considering any candidate attraction strategy. He noticed that nearly every job advertisement was a list of requirements and no effort was made to sell the job to the potential candidates. Using his 15 years as a copywriter, he began writing ads for high-profile jobs, which attracted a higher standard of CVs. He then devised a training programme for Hays Ireland recruiters, around how to write persuasive ads and use marketing techniques to attract the top candidates. After repeated success in Ireland, the training methods were implemented across Hays internationally. He also embarked on a major employer brand project which significantly increased retention of staff.
Observing the huge gap in the market for candidate attraction and employer branding, Stephen set up a consultancy firm - TalentAttract. The business provides a range of services for organisations who have difficulty with attracting & retaining talent. These include job writing, advertising strategy, employer brand analysis & strategy. Stephen also provides training to external and internal recruiters around candidate attraction and gives seminars on various employer brand subjects.
Stephen Flanagan interview with South East Radio's Business Matters